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Caroline Mickler Limited and Winning Moves announce special edition of classic game
Caroline Mickler Ltd — which manages the UK licensing programme for both The Beatles and Yellow Submarine brands together with Apple Corps — has announced the arrival of a special edition of the classic Monopoly game based on the iconic animated film, Yellow Submarine.
Lasgo as the UK distributor, produced by international games company Winning Moves – under official license from Monopoly owners Hasbro – is launching to coincide with the 50th anniversary of the release of the film. Yellow submarine will be re-released on July 8 in picture houses and independent cinemas across the UK as part of the 50th anniversary celebrations.
Like Monopoly itself, it is likely to have a strong appeal to game-playing families and friends of all ages, as well as the many fans of The Beatles and Yellow Submarine.
The edition will be packaged in a colourful box featuring the cartoon incarnations of the Fab Four and characters from the film, as well as the famous Yellow Submarine itself. Of course the board will look very different from the familiar London edition of the game: Regent Street, Bond Street, Oxford Street and all the London stations and utilities have been replaced by Nowhere Land, Rainbow Tunnel, Sea of Green, Trombone Express and Mersey Works (to name only a few), as well as new versions of the Chance and Community Chest squares and cards that say ‘It’s All In The Mind’ and ‘Nothing is Real’. The tokens are different too get ready for Old Fred, Sgt. Pepper Drum, Dreadful Flying Glove, Jeremy Hillary Boob, Love Sign and Yellow Submarine.