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| Toy of the Year 2018 is the “Large Storehouse Set with Lift” by BRIO. | |
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50 toys in five categories had been nominated for the coveted prizes. The readers of the magazine familie&Co voted online for their favourite items. Beautifully, even in the 17th year the voter participation has remained constantly high. The three most voted-for toys of each category entered the final testing stage at the sports kindergarten Schwarzwaldstraße of the Freiburger Turnerschaft von 1844 e.V..
A jury of children, parents, and toy expert tried and tested the nominees with great fun and dedication. Stephan Wessolek, Chief Editor “familie&co” about the jury’s decision: “Once more a toy from the category “For Artists and Builders” has been able to pull in most votes and thus won the Toy of the Year award. Even in the testing stage at the children’s day care centre, we got the impression that Brio could win, as the Storehouse with Lift was the one toy most children played with. The children not only enjoyed the versatility of the high-quality material that inspires creativity and promotes visual thinking, but also liked the possibility to play at new heights thanks to stackable bridges and the lift. Great fun, especially for fans of logical thinking! But we also have to say: It was a narrow decision and the count of the votes was exciting till the very end. We also congratulate and acknowledge all the other winners!”
Hauke Johannsen, Chief Editor Family Media, underlines: “The Das Goldene Schaukelpferd Award acknowledges innovative new products on the German toy market. familie&co as a major Germany family magazine has once more been able to win over not only industry experts but Germany’s fiercest jury as well: parents and children.”
Overall Toy of the Year 2018:
Large Storehouse Set with Lift by BRIO
Category Winners 2018:
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