As of 1 January 2019, the German distribution of Ravensburger Spieleverlag and the Ravensburger brand BRIO will be organized by a joint distribution department. With this step, Ravensburger realizes sales synergies within the group and creates additional opportunities for growth in Germany.

Ravensburger acquired the famous Swedish toy manufacturer BRIO in 2015 in order to grow internationally and expand from the games market into the toy market. BRIO operates as an independent subsidiary from their headquarters in Malmö and generates significant sales growth within the Ravensburger Group - especially in Germany.

With the integration of the German BRIO distribution into the marketing activities of Ravensburger Spieleverlag, the group benefits from further synergies. It avoids the duplication of distribution structures and creates additional growth opportunities for the BRIO brand, as the new organisation has an overall larger customer base. As a result the large portfolio of two complementary brands will soon benefit from a common customer base.

BRIO GmbH was founded in 1974 in Schwabach, Germany. Today 15 employees work exclusively for the marketing and sales of BRIO products in Germany and Luxembourg. The Schwabach offices will be relocated to the company headquarter in Ravensburg on 1 February 2019. All employees of the GmbH have the opportunity to continue to work in their position in Ravensburg. Thus the company will still rely on their extensive BRIO expertise and experience. In addition, Ravensburger support all employees who will not move to Ravensburg in their professional reorientation and with severance payments. Erwin Müller, Managing Director of BRIO Deutschland GmbH, is going to act as an advisory counsel for the Ravensburger Group. The BRIO headquarters in Malmö continue to operate as an independent subsidiary. Sales of BRIO products in Germany will be organized via the sales department in Ravensburg.