Bulldog Licensing, one of the industry’s leading licensing agencies, will be showcasing a strong and diverse portfolio of properties on stand C2 at BLE 2018.

Pikmi Pops from Moose Toys is a range of sweet-scented miniature plushies that come with surprises - all packaged inside an iconic lollipop vessel. Each Pikmi Pop has a host of exciting treats inside - including one of 45 scented mini-plushies, dangler strings, cute accessories, messages and more! Pikmi Pops have become a big hit with their target market of girls aged 5 to 9, who love the quirky characters and the element of surprise when they unwrap each vessel. Huge sales are being reported right across Europe – Pikmi Pops is the number one new property in the UK, a position it has held for five consecutive months, and tops the plush sales charts in key territories including Italy, Spain and France. Licensees have been quick to realise the potential of the brand, with Spearmark (housewares), Blueprint (stationery), Aykroyds/TDP (nightwear and swimwear) and Blues (leisurewear) already on board in the UK and advanced discussions underway in key categories throughout Europe.

Moose Toys are also behind brand new collectible sensation Treasure X, which has sparked a playground craze and brought a new level of innovation to the category through a hyper unboxing process. Children must rip and dig their way through multiple layers to uncover one of 24 collectible treasure hunters, each with their own distinctive weapon, and there’s a chance to find real gold! Sales of the core product line are off to a flying start and over 6 million people have viewed the online animated trailer. Bulldog will be launching the licensing initiative for the first time at BLE 2018.

Bulldog also represents the original Moose collectible Shopkins - one of the biggest girl’s brands on the market with a huge number of licensees across multiple sectors – whilst a big new announcement will be made later this year on a brand new Moose property.

Sesame Street needs little introduction. The most beloved children’s series ever currently airs in 160 countries and has won more Emmy Awards than any other kids’ show. The trademark mixture of engaging storylines, humour, education and music – as well as colorful characters such as Elmo, Cookie Monster, Big Bird and Oscar the Grouch – have endeared the show to successive generations of kids, giving it a huge generational reach. The brand celebrates its 50th anniversary next year, which will attract massive levels of publicity. Sales of licensed merchandise are consistently strong in the adult apparel sector and, with all new preschool content set to launch this Autumn, we are poised to expand our activity in the kids’ market with Sambro leading the way as master plush partner. We also plan to extend into categories such as food, accessories and gifting. With high profile activity planned to drive awareness and purchase at retail, Bulldog is looking to expand Sesame Street’s licensing programme on all fronts.

Match Attax is the trading card game of choice for all footie-mad kids. It is the UK’s top children’s football brand - with over one million collectors - and nearly half of all boys in the UK collect Match Attax! It is a massive playground craze, whilst live swapping events are held across the country. The brand also has an online presence - Toppsfootball.com – that boasts over 800,000 registered users and is the 9th most visited boys’ site in the UK. Publishing lines are already available from Centum Books, whilst Cooneen’s nightwear and Sambro’s stationery ranges will hit retail from late 2018. Bulldog is currently targeting apparel, accessories, sports toys and gift.

Care Bears have been a staple of childhood for over 35 years. The group of fun, lovable bears from cloud-filled Care-a-lot have one special mission - to teach caring and sharing to others and show them how to express their feelings. With 98% awareness across kids and their mums, Care Bears has a very wide appeal. Care Bears TV shows are available in UK on Tiny Pop, as well as through Lionsgate for home entertainment and VOD from Netflix. Bulldog recently expanded the licensing programme into adult apparel through a deal with alternative UK fashion brand Alice Vandy, which saw a range of clothing released – with some lines selling out within days of launch. The brand sees strong sales across multiple demographics with adult gift lines topping the chart as the biggest-selling brand for one major grocer, right through to the forthcoming launch of a much-anticipated baby toy range from Sambro to accompany the core product lines targeting girls 4-6 from Flair.

That’s not my… is the best-selling series of touchy-feely board books from Usborne aimed at babies and pre-schoolers. Over 25 million copies have sold worldwide, with over 50 titles to collect. Each page features a different texture, such as soft fur or fuzzy tummy, which is designed to encourage sensory awareness and interactive play. That’s not my unicorn… - published last year as the special 50th title – is the highest seller to date, and was the best-selling baby book of 2017. In licensing, Dennicci is on board for baby apparel, which launched in Mothercare just before Christmas. TU at Sainsbury’s launched their range of baby apparel in July 18, with further character baby apparel launching in both Mothercare and TU at Sainsbury's this autumn. Rainbow Designs recently came on board for baby and infant toys and Bulldog is also in talks with several potential partners across a range of categories.