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As the much-loved film celebrates its 50th anniversary, Yellow Submarine continues to excite licensees, with a presence in categories that now include Monopoly, graphic novels, apparel, homewares, bags and gifts, and, more recently, musical instruments and tents, all making full use of the extraordinary imagery associated with this groundbreaking film. This campaign, along with the UK brand extension programme for The Beatles, has built on the phenomenal awareness of The Beatles, successfully taking the multiple associations of the brand into a large number of categories across a wide range of products. With the arrival in 2019 of a major new animated TV series, directed by Academy Award-winner Steve Box, licensee interest in Moomin, already high, is being even further boosted. The success of the Moomin brand is an established long-term phenomenon in the UK market as the UK licensing programme, managed by Caroline Mickler Ltd, continues to develop Moomin as a modern adult fashion and gifting property as well as an appealing pre-school property for today’s children. The eagerly awaited new animation and the continuing appeal of the original novels and picture story books will make 2019 an especially busy year for the delightful inhabitants of Moominvalley. Horrid Henry is the star of the long-running and very popular CITV animated show. One of the most successful literary characters in the UK offers licensing opportunities in multiple categories, but is expected to be a particularly strong performer in toys and games. Caroline Mickler says: “We’re expecting a busy BLE, with Moomin and The Beatles in particular making headlines now and in 2019 – but visitors to stand A60 will again find the varied range of brands with diverse consumer appeal that has become our trademark. We’re looking forward to seeing you!” |
