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10 races, 3 cities, 5 gruelling months and 20 racers all contending for the top spot - the Volkswagen Ameo Cup, India’s only one-make championship motorsports race that promises an adrenaline rush!
GoQuest Digital Studios, the only independent end-to-end boutique content studio in the world backed by GoQuest Media Ventures, will this year showcase the event in a series that brings audiences much closer to all the racing action as the teams try to win India’s most coveted one-make motorsports title! The show hosted by noted Indian presenter Sukhmani Sadana has released its first promo https://youtu.be/BIqzkeoq7yg, flagging off the Volkswagen Ameo Cup journey in style!
GoQuest Digital Studios has engaged Indian companies such as DSPORT, the all new premium sports channel launched by Discovery Communications as the official Broadcast partner, ShareChat as the official Social Media partner, JioCinema as the show’s Telecom partner, YuppTV as OTT partner, GirlsXP as Lifestyle partner together with YouTube, Facebook and Instagram.
For the international markets, the fast paced series has been licensed to subscription VOD service Iflix for Asia Pacific and to YuppTV one of the world’s largest internet based TV and on-demand service providers.
Digital Studios has conducted numerous research to understand the target audience touchpoints with an aim to make motorsports a lifestyle sport amongst Indian motorsports enthusiasts. GoQuest Digital Studios will distribute the series across 50 countries excluding India, will be available in English, Tamil, Telugu and Malayalam and will be produced at a scale that has never been attempted before by any independent content studio/partner in India. Along with Sukhmani audiences will get an in-depth perspective of what it takes to be the best racer in the championship. Exclusive behind-the-scenes footage, immersive camerawork and great stories from every corner of the pit-garage involving the pit crew, race engineers, safety practitioners and the racers themselves promises an exhilarating experience.
Commenting on the Series, Darshan Bhatt, Director, GoQuest Digital Studios said, “We at GoQuest Digital Studios aim to showcase the iconic Volkswagen Ameo Cup in all its glory, focusing on the technology, team and the rigorous training sessions, fitness, and the other competitive challenges the racers have to endure to succeed at this championship. The show promises to satiate the racer in you and encourage motorsport among the young aspiring Indian.”
Mr. Steffen Knapp, Brand Director, Volkswagen Passenger Cars adds, “Volkswagen Motorsports has a rich history and legacy of nearly 50 years. In its 10th year in India, Volkswagen has worked relentlessly towards developing Motorsport talent in this country. It is our endeavour to inform and train the country’s young talent by providing them an unparalleled experience of true Volkswagen standards with the support of experienced Motorsport drivers invested in promoting and training the new generation With the integration of Volkswagen Brand and Motorsports we take this sport to the next level by showcasing the capabilities of a German build carline “Ameo” specifically ‘Made for India and Made in India’. The Ameo showcases its true competencies on the track and exuberates its performance, build quality and safety. Over the years, Volkswagen has received a tremendous response towards this sport and we’re confident of taking it a notch higher each year.” |
