Latest Santoro News

Brandora Redaktion / Boxine - November 2018
 

 
Santoro’s best BLE yet!
Hot leads for Santoro at Brand Licensing Europe 2018

 

BLE 2018 has proved to be Santoro’s most successful licensing show yet, with over 100 top quality leads emerging from a whirlwind three days at London Olympia.

Gorjuss is already doing extraordinarily well in Europe, but this year’s show has sparked serious interest from much further around the globe. From the Far East, discussions are well under way following swift proposals from China as well as for Gorjuss promotions in Taiwan. In South America, strong interest has come in for representation of Gorjuss in Mexico and in Argentina there is particular interest in books, publishing and collectables, which is being mirrored in Russia and Australia.

Back in Europe: leading publishers in Eastern Europe and Spain are working on magazines, books and collectables for Gorjuss; Santoro are opening discussions in Germany for further Gorjussrepresentation; whilst some delicious leads have also emerged for more Gorjussfood products, including cakes, pastries and biscuits.

Hot on the heels of Gorjuss is Poppi Loves with interest in publications, toys, puzzles and arts & crafts; Mirabelle continues to bring in steady interest for fashion accessories and Back to School collections; and Felines, Santoro’s latest collection only released last month, has sparked leads for night and loungewear.

With so many exciting leads in brand new categories, with current and new partners from around the globe, Santoro already cannot wait for BLE 2019!




Winner
Santoro’s Gorjuss water bottles win global bottled water award

Earlier this year, Santoro partnered with Hijos de Rivera to produce Gorjuss Cabreiroá water bottles. At the 2018 Global Bottled Water Awards, the Gorjuss Water Bottles were announced as the winner of the Best New Brand / Brand Extension Award.

Eight designs were produced, each with a different Gorjuss character artwork, representing an emotion or experience. The Gorjuss dolls famously have no mouth, allowing anyone to readt heir own story from each of the artworks.

These personal connections that consumers build with Gorjuss has been a perfect way to promote water-drinking among young people, whilst Gorjuss fans have eight bottledesigns to look out for and collect.