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The Brand & Lifestyle Licensing Awards (B&LLAs) are now open for entries.
The 2019 awards programme – now in its fourth year – will build on its strong reputation for rewarding excellence in brand licensed merchandise and IP management, as well as retail execution.
The entry and nomination process for all categories is free and via online submission. All the forms can be accessed from the dedicated B&LLAs website – www.brandlicensingawards.co.uk.
The deadline for entering is Wednesday 27 February 2019, following which a validation process for each of the awards sections will take place, involving panels of industry experts pertinent to the categories.
Brand Licensing Europe was quick to recommit as the headline sponsor of the B&LLAs, while trade body LIMA is also lending its support once again.
“Brand Licensing Europe is proud to be returning as headline sponsor of the B&LLA’s 2019,” said Anna Knight, brand director. “This is such an important part of the licensing industry and these awards are integral to shining a spotlight on the innovation and creativity that these companies bring to the table time and time again. We're really looking forward to seeing who gets shortlisted.”
"Brands continue their progress into the spotlight of the licensing business,” said Kelvyn Gardner, MD of LIMA UK. "Many licensees now look to corporate brands as opportunities in their own right, often building on an entertainment rights portfolio. This is further reflected in more and more brand marketers joining the LIMA family. Rewarding excellence in this field is a duty for all of us, encouraging more players and recognising quality, which is why LIMA enthusiastically supports the B&LLAs as a key event in the modern licensing calendar."
Other leading industry names who have already pledged their support as sponsors include Style Library, MDR Brand Management, National Geographic, JELC, Vintage Kellogg’s, Start Licensing, Golden Goose, Discovery Consumer Products, Powerstation Studios, Spring Fair and Autumn Fair, TLP, H&A, Beanstalk, Country Living Magazine, TSBA, Brandgenuity and Octane5.
The winners of the Brand & Lifestyle Licensing Awards 2019 will be unveiled at a lavish afternoon event held at The Dorchester, Park Lane, London, on Thursday 25 April 2019. The event will be attended by over 425 retailers, licensees, brand owners and licensing representatives.
Createvents is once again managing the ticketing for the event. To find out more contact Clare Davies at Createvents on 01183 340085 or clare@createvents.co.uk.
For sponsorship, further information on how to enter or general enquiries about the 2019 B&LLAs, please contact Ian Hyder on 020 700 6740 or email him on ianh@max-publishing.co.uk. | 
