Popular animated soft cotton rabbit inspires special cotton candy character sweets

Sony Creative Products (SCP) Inc hit preschool property Mofy is starring in Christmas collaborations at two of the popular Totti Candy Factory stores.

For the two weeks leading up to Christmas Mofy character sweets have been on sale at the store in Cubic Plaza in Shin-Yokohama whilst from mid-December to the end of January Mofy sweets will be a highlight at the Totti Candy Factory Harajuku store in Tokyo. Both stores will be selling a range of character cotton candy modelled on the enormously popular soft cotton rabbit, while the Harajuku store will sell both Mofy cotton candy and Mofy cake pop.

There’s also a Twitter competition. Anyone who tweets their comment on a Mofy animation revealed by QR code in store or on site has the chance to be one of four winners of a real cotton model of Mofy.

Character sweets are a booming market in Asia and many cafés which highlight a famous character have opened recently in Japan. Mofy is, of course, a big hit in the Japanese market.

Totti Candy Factory is an enormously popular group of stores that sell an international range of candy, gummies, chocolate and marshmallows. However, Totti Candy Factory is most famous because of its signature giant cotton candy – a perfect link with the cute cotton rabbit Mofy.

The hit animated series of Mofy, already broadcasting in over 50 countries, is the story of a lovable, fluffy rabbit who lives in a warm and puffy cotton ball. In every episode of this animated series she finds out something about the world around her, discovers and understands feelings and emotions, and learns to be kinder and braver.

It has also led to Mofy enjoying massive licensing success in Japan – success that has been translated to the international marketplace. SCP is now appointing licensing agents for Mofy in a number of countries.

Mofy is a co-production between Japan (SCP), Italy (Misseri Studio & RAI) and Germany (ZDF). The animated style chosen, using stop-motion techniques with real cotton puffs for the characters -– and even for the sets – is unique to the show and has proved enormously appealing to both very young children and many mums and young women.

Takehiko Ohya, Global Business Group Licensing Manager, Sony Creative Products Inc., says: “Bringing Mofy, the cute cotton rabbit, to cotton candy is a wonderful concept and Totti Candy Factory is the ideal partner. I’m sure this will be an enormously successful partnership.”