RHS and Moorcroft collaborate on beautiful new line of art pottery
BRANDORA Editorial Staff - Januar 2019
The new pieces launched on the Moorcroft and RHS websites in late December. The collection is expected to become widely available in the New Year through all Moorcroft retailers, both in the UK and abroad, including major stores, independents and china and glass retailers.
Moorcroft and the RHS have collaborated a number of times in recent years, through Moorcroft show gardens at the RHS Tatton Flower Show in 2008, and the RHS Chelsea Flower Show, and, in 2017, when Moorcroft launched the RHS Rose Bouquet Collection: six designs, based on famous roses, appearing on vases, coasters and plaques. Such was the acclaim for the collection that three limited edition designs were added in February 2018. Moorcroft will be exhibiting its art pottery at a number of RHS flower shows in 2019.
The method of creating each piece made by Moorcroft originated with William Moorcroft in 1897 and is almost exactly the same today. Most pieces are still turned on a lathe to perfect the shape. Designs are applied by tubelining a raised outline of liquefied clay through a glass tube from a small handheld bag onto a pot. After this meticulous process, metallic oxides are applied carefully by hand; one colour is gently washed over another to enable them to blend together at high temperatures, firstly with the clay pot and then, after a ‘biscuit firing’, with the transparent glaze. Supported by designs from the world-famous Moorcroft Design Studio and the skills of a dedicated workforce of artists, craftsmen and craftswomen, Moorcroft pottery sells all over the world.
Catherine Gage, Director of Legal & Marketing W Moorcroft Ltd, says: “Renowned ceramic designer Nicola Slaney has produced a vibrant but delicate homage to the captivating works of Lady Stanley. Moorcroft is utterly delighted to have been able to work with the RHS again and to have access once more to its unrivalled botanical library for this captivating art collection.”
Cathy Snow, RHS Licensing Manager, says: “As a horticultural authority and a creator of marvellous watercolours of the flowers and plants she loved so much, Lady Beatrix Stanley’s life and work are well worth celebrating. This beautiful new art pottery collection from a valued RHS partner is a fitting tribute to this wonderful woman.”