RC2 Corporation announces expanded partnership with Lamaze® international

RC2 - Oktober 2006

 
RC2 Corporation announced an expanded partnership with Lamaze® International. Under the new agreement, RC2 plans to expand the distribution for its Learning Curve® Lamaze infant development toy product line and has expanded its rights to develop Lamaze branded nursery and care products. Initial shipments of these newly expanded products are planning for 2007. RC2 also has the ability to develop strategic partnerships to bring the Lamaze brand into the nursery furnishings, décor and apparel categories.

Peter Henseler, President of RC2, states, “The expansion of our Lamaze partnership further supports RC2’s commitment to expand and grow our Infant category. With a highly trusted brand like Lamaze, we will continue to bring the caregiver and child together, creating trusted and quality product offerings from pre-birth through the toddler years.”

“RC2’s dedication to expanding a product lines that promote a child’s development with parent interaction supports the Lamaze Philosophy of Parenting that babies and children thrive in close, consistent interaction with their parents,” says Lamaze International President Jeannette Crenshaw. “We’re excited about this opportunity to increase awareness of the Lamaze name and philosophy as we continue to educate women about their choices in childbirth and early parenting."