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New name, new brand, but the same high-quality entertainment. As of now, the long-established "RTV Family Entertainment AG" is to become "Your Family Entertainment AG" (YFE). We are embarking on a relaunch with a new name, new CI and new label. Our twenty-six years of experience in the industry and our extensive rights catalogue provide a sound basis for the company´s sustained positive development in the long-term. Our focus will be on enhanced program development and significantly intensified rights marketing, especially in the home entertainment sector," says Dr. Stefan Piëch, new director of Your Family Entertainment AG since October 19, 2006. In the course of altering its name, the media enterprise will also be changing its logo, as well as its entire corporate identity. Furthermore, YFE is to concentrate on systematic and future-orientated expansion of its target group. In future, YFE will no longer be restricting its portfolio to the 3-13 year-olds, but increasing its marketing and development activities to include offerings and TV programs for teenagers and families. In addition, YFE will also be marketing its own library directly to the consumers in future. This will include presenting products such as DVDs and talking books under its own "Your Family Entertainment" label. Apart from its own productions and license trading activities, the company is also aiming to quickly boost the potential of its extensive library and make better use of its competence in the area of format development by promoting the expansion of its partner network. In addition to existing co-operation agreements, which already include EM.Entertainment, Planeta Junior S.l. and starmedia home entertainment, its network of distribution and production partners is to be expanded even further. The relaunch will be rounded off by the newly-developed on-line offering www.yfe-ag.com. With its user-friendly navigation, this online portal offers a large amount information and a high level of transparency. One new feature is however a well-founded and comprehensive presentation of both the program catalogue and the diversity of YFE´s program characters, using countless multimedia elements. YFE offers more than twenty-six years´ experience in the production and license-trading sector. Its own rights library consists of more than 3,500 high-quality half-hour programs, including classic titles that rank among the most successful children´s format productions in the German-speaking area, such as "Fix & Foxi", "Urmel" and "Enid Blyton" series, successful productions like "Little Bear", "Donkey Kong Country", "Gloria´s House" and "Spirou & Fantasio", as well as the "Dragon Hunters", a series currently showing on Super RTL. About the company: Your Family Entertainment AG (YFE), Munich, is one of Germany´s oldest-established companies involved in the production of entertainment programs for children, teens and families, as well as related license trading. Previously operating under the name RTV Family Entertainment AG and originally owned by Ravensburger AG, YFE focuses primarily on premium programs for the entire family. Dr. Stefan Piëch is the company´s sole director. Your Family Entertainment AG is listed on the Frankfurt Stock Exchange´s Regulated Market (WKN: 540 891, 540 893 /ISIN: DE 000 540 8918). |
