My funny friend DRAGON!

Once more HEUNEC have expanded their licensing portfolio and acquired some brand-new popular educational characters. HEUNEC signed the little blue "DRAGON" from ZDF.enterprises for 2007. "DRAGON", a stop-motion pre-school series, is co-produced by scopas medien AG, Cité Amerique and Image Plus. With its cheerful and witty but educational contents the children’s show perfectly fits into HEUNEC’s licensing portfolio.

Plush cushions and several licensed plush items – from soft key ring versions to a cuddly 40-cm DRAGON – will enter the shelves next year.

Like any other of his friends from HEUNEC, DRAGON is exclusively produced by special "ICTI"-certified manufacturing facilities and meets high-quality standards.

After he made his successful debut at the TOY-Preview in Nuremberg this year, DRAGON is looking forward to his great presentation during the International Toy Fair in Nuremberg 2007. Come and meet the little dragon in at his permanent showroom (hall 12.2. / P 11).

The stories around DRAGON and his friends successfully air on Kika, ZDFtivi and Disneychannel. The animated series is comprised of 52 seven-minute episodes; a third season with 26 episodes is planned for 2007. At present, DRAGON achieves a 26-percent share of the market for 3-9 year-olds (mainly girls).

Be inspired by the little chubby dragon!