Toy maker Jakks Pacific Inc. said Monday it signed a licensing agreement with Endemol USA Inc., creators of the Deal or No Deal and Fear Factor shows, to produce Plug It In & Play TV Games products based on the new game show, 1 vs. 100.

"The 1 vs. 100 ratings have been solid since the show's premiere," said David Goldberg, president of Endemol USA. "Almost 13 million viewers tuned into the premiere, making it easily the most-watched and highest rated show in the 18-49 demographic of the night. We believe the show has momentum and will continue to gain a bigger following. Jakks' TV Games line has been hugely successful and will be an excellent platform for this exciting new show."

The Plug It In & Play TV Games products are gaming systems that contain multiple games in a single controller and plug directly into the A/V jacks of any standard television. 1 vs. 100 TV Games products are expected to launch at North American retailers nationwide in the spring with a suggested retail price of about $19.99.