Rubie’s Costume Co., Inc. has been granted the rights to produce costumes and costume accessories based on the world’s hottest fashion doll line, BRATZ™!

“We have wanted to partner with Rubie’s as our Halloween costume partner since the launch of BRATZ™. They are the most creative and exciting company in the business,” said MGA Entertainment CEO Isaac Larian. “The passion for their products is second to none.”

“Rubie’s is thrilled that MGA Entertainment has given us the opportunity to be the licensee of BRATZ™,” indicates Howard Beige, Executive Vice President of Rubie’s Sales. “Rubie’s has embraced the challenge and created a dynamic new line of costumes and accessories that have the same ‘Passion for Fashion’ and modern attitude of the hottest selling fashion doll line in the country.”

Over 125 million BRATZ™ dolls have been sold worldwide since being introduced in June 2001. Rubie’s will produce for the US market a complete line of kids and tween costumes and costume accessories based BRATZ™ including wigs, jewelry and make-up kits.