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MGA Entertainment has announced that, according to The NPD Group, the BRATZ™ property is the No. 1 fashion-themed doll in the USA for the important 4th Quarter of 2006, in terms of market share
“The consumers have spoken… Bratz is the clear No. 1 fashion doll in the USA and we intend to stay at No. 1. Early sales of our SP 07 line already show a double digit increase,” said Isaac Larian, CEO of MGA Entertainment. He adds, “Product innovation and creative style is what consumers want today, and the retailers are wise to heed to that. The credit goes to MGA’s passionate and amazingly talented product designers and employees around the world.”
BRATZ Forever Diamondz™ Fashion Dolls are recent winners of the UK Doll of the Year award, and were nominated for Girl Toy of the Year at the 7th Annual T.O.T.Y. Awards, which took place Saturday, February 10th, 2007, in New York City. |
