Twenty-five years after capturing the hearts of an entire generation, the Care Bears™ continue to be America’s favorite bears! As part of the Care Bears 25th anniversary celebration, Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), will be unveiling its line of lovable bears with a whole new look, plus a limited edition 25th Anniversary Bear at the 2007 American International Toy Fair.

“It’s a true testament to the strength of the Care Bears brand that it is just as relevant today as it was in the ‘80s,” said Tom Delaney, VP of Marketing, Play Along. “We’re excited to celebrate this milestone with Care Bears and acknowledge their special place in the hearts of generation after generation.”

Along with the exciting new Care Bears products and all-new entertainment, American Greetings Properties, brand owner, and The Joester Loria Group, exclusive licensing agent for the brand, have developed a full year of retail and marketing promotions celebrating the 25th Anniversary, including the debut of the first-ever Care Bears float in the Macy's Thanksgiving Day parade. This fall, the Care Bears plush toys will have an all-new look based on the characters from the new Care Bears movie Oopsy Does It, which is scheduled for theatrical release in August 2007. The Care Bears fresh, new look will be introduced to consumers this year through entertainment, as well as a full line of all-new consumer products. This new look brings out each bear’s distinct and unique personalities with more expressive facial features. For ages 3+, SRP $3.99 - $19.99.

To celebrate the silver anniversary of these much-loved characters, the new limited edition Commemorative 25th Anniversary Care Bear will be released in the fall of 2007. Each Anniversary Bear will be accompanied by a special DVD containing the very first Care Bears episode ever, called The Land Without Feelings. This never-before-released episode was created back in the 1980’s, and was never released for distribution. In addition to the rare DVD, the Anniversary Bear will include some special features that will make a perfect gift for Care Bears fans and collectors of every generation! For ages 3+, SRP $19.99