• The national team satire “Deutsche 11 backstage” is popular among millions of fans
• A new comedy clip on the UEFA European Football Championship qualifying match (24 March) available on www.D11B.tv
• scopas medien relies on cross-media marketing in its exclusive productions

Nearly three million people have followed the cult comedy “Deutsche 11 backstage” on their computers and mobile phones since 1 January. This first German mobisode satirises the heroes of the German national football team, including Poldi (Lukas Podolski), Schweini (Bastian Schweinsteiger), Titan-Kahn, Michi Ballack, Jogi (Joachim Löw) and Klinsi (Jürgen Klinsmann), showing humorous backstage scenes from the changing room. The eighth and latest episode will be broadcast on the team’s own community portal www.D11B.tv just in time for the UEFA European Football Championship qualifying match against the Czech Republic (24 March). In the leading role: Jens “cheat sheet” Lehmann, who makes his debut in the line-up of animated puppets.

With this successful format, scopas medien AG – an independent production company – shows its instinct for high-demand content. scopas is also responsible for the realisation of the internationally popular preschool series “Dragon, der kleine dicke Drache”. When it comes to marketing, scopas uses a cross-media approach: The company offers the clips for viewing on www.D11B.tv and also releases them as mobisodes. A mobisode is the industry term for a short video episode produced for viewing on mobile phones. The D11B clips were broadcast on WatchaTV from ProSiebenSat.1 Mobile. Negotiations are currently in progress with network and mobile portal operators for the continued distribution of the show on mobile phones via UMTS, HSDAP and Edge. In addition to the clips, scopas also provides the latest news from the world of football, a blog with regular video podcasts and a forum for fans on the team’s own online portal, www.D11B.tv. The films are made using sophisticated stop-motion technology; 25 individual images of the animated figures are made per second to create the illusion of fluid motion.