Wide range of products for fans of the POPSTARS’ band

Just like the POPSTARS’ band “Monrose” themselves their brand is also tipped for success: MM MerchandisingMedia, the ProSiebenSat.1 merchandising division, has recently licensed the “Monrose” stationery rights to Herlitz. From now spiral notepads, folders, portfolios, writing utensils and student diaries reflecting the “Monrose” look and feel hit the shelves. The eye-catching “Monrose” POS activity is accompanied by a lottery on www.herlitz.de starting in April.

Sabine Eckhardt, Executive Manager MM MerchandisingMedia: “The sensational success of ‘Monrose’ provides the perfect condition to extend the brand’s merchandising activities. We are happy to announce our latest licensee. With Herlitz we have found a professional and experienced partner for the stationery category.”

Stefanie Franck, Director Design and Lifestyle: “We are looking forward to our cooperation with such a strong partner as MM MerchandisingMedia. When two great and successful companies join their expertise, the new ‘Monrose’ product line is predestined to be equally successful. For us it’s the next step to position our brand on the market – accompanying latest trends and hot topics of our target demographic.”