Care Bears X TruffleShuffle – Care Bears Cuddles Up for a Valentine’s Day Collaboration

BRANDORA Editorial Staff - February 2019

Influential retro retailer TruffleShuffle is set for a Care Bears-themed Valentine’s Day, with a capsule collection designed by key social media influencers.

Care Bears is a pop-culture phenomenon that captures hearts and minds of kids and adults alike. Launched in 1982, the brand continues to reach new generations with TV series “Welcome to Care-a-Lot” and “Care Bears and Cousins” (Tiny Pop & Netflix). Known for their vibrant colours and emotionally-themed belly badges, Care Bears have become a popular trend in fashion.

TruffleShuffle launched an exclusive Digital Influencer designed collection with Care Bears. TruffleShuffle strategically worked with Care Bear’s UK communications agency, Atomic10 to select digital influencers who are genuine TruffleShuffle and Care Bears fans and have engaged audiences who share that same brand love and appreciation. It was important to TruffleShuffle that digital influencers; @sarahlouiseporterxo, @loveemilyjayne and @synthpopcircus had as much creative autonomy as possible throughout the design process. This has successfully resulted in a collection which truly reflects their individual style and therefore also largely appealing to their own fans.

The collection launched on Friday 1st February. Supported by strategic collaborator influencer marketing, social media, email marketing, press and influencer outreach and a Care Bears website takeover.

“Care Bears is a brand with huge retro appeal for adults.” says Bulldog Retail Licensing Manager Lindsey Chester. “As each Care Bear embodies colours and emotions, it is a natural fit with Valentine’s and to partner with TruffleShuffle who has a longstanding love affair with the 1980’s. Working with an innovative retailer like TruffleShuffle and strategic influencers, enables us to get closer to the Care Bear fans and do something that is fun and unique.“