Miraculous is currently the success on Disney Channel!

Team! Licensing - March 2019

Miraculous is currently the hit series on the Disney Channel! The special programming “Miraculous Day” brought the Disney Channel in the target group of 3 to 13-year-olds on Saturday, February 23, a sensational, new daily market share record of 23.7 percent in the Daytime. With this share the Disney channel was on the day among all children’s channels the number 1 in the German TV market.

The French animated series reached in the peak up to 0.27 million among 3- to 13-year-old viewers, and the best market share for a single episode was a very strong 39.5 percent. In the core target group of 6- to 9-year-olds, a new daily market share record of 28.7 percent was also achieved. It peaked at 0.15 million viewers and 54.4 percent for the best market share of a single episode that day.

Apart from the special programming, “Miraculous – Tales of Ladybug and Cat Noir” averaged in the Access Prime in February a 21.7 percent market share among 3- to 13-year-olds and 32.0 percent in the peak. It was regularly market leader during its time slot among private children’s channels. In the core target group of 6- to 9-year-olds, there was an average market share of 29.0 percent in February, with a peak of 45.4 percent.