“Germany’s next Topmodel” with High-Quality Promotion and a Wide Range of Licensed Products

The property “Germany’s next Topmodel” is ready to enter the Catwalk: MM MerchandisingMedia, the licensing division of ProSiebenSat.1, appoints renowned licensees to support ProSieben’s success show “Germany’s next Topmodel – by Heidi Klum” with a broad range of licensed products. What is more, together with Maybelline Jade, MANGO and Colgate, MM MerchandisingMedia launches high-quality promotion activities for retail. Since March 1st the ProSieben show has been winning viewers’ hearts - reaching a fantastic average market share of 20.4% in the target demographic (14 – 49 years olds). Equally promising is the great portfolio of licensed products. “Germany’s next Topmodel” carries their fans of to the world of fashion and glamour – not only on TV.

Sabine Eckhardt, Managing Director MM MerchandisingMedia: “As a subsidiary of the ProSiebenSat.1-Gruppe we have the unique opportunity to extend our original TV formats into the marketing of high-quality products. We are able to provide the audience with additional value and products they love. Our broad range accompanying ‘Germany’s next Topmodel’ is only one example of our new approach. Equally wide ranges promote ‘Verliebt in Berlin’ and ‘Monrose’. And that’s just the beginning – we intend to develop and realize a series of great merchandising and licensing co-operations to support and promote our properties.”

Beauty Sets and exclusive Makeup Collection by Maybelline Jade
While “Germany’s next Topmodel” is airing on ProSieben, MM MerchandisingMedia and Maybelline Jade jointly approach retail with large scale promotion activities. L’ORÉAL, the fashion brand for makeup and cosmetics, not only launches an exclusive makeup line but also a special beauty set for “Germany’s next Topmodel”, including eye liner, mascara and a cutting-edge T-shirt. A “look-book” featuring tips by the judge Boris Entrup and a lottery will raise further awareness of the new brand.

MANGO – Official Fashion Supplier of the Show
Dress like a top model with MANGO: The Spanish fashion label is official licensing partner of “Germany’s next Topmodel”. A special collection of about 20 pieces with “Germany’s next Topmodel” hang tags entered the MANGO stores on March 26th. Besides others, this product line features pieces that the contestants had personally chosen during a “Challenge” in the show.

Smiling like a Top Model with Colgate Sensation White
Colgate and their whitening tooth paste Colgate Sensation White backs up the ProSieben success show. In a nation-wide campaign Colgate is looking for “Germany’s Brightest Smile”. First prize is a professional photo shoot in Barcelona. The promotion activity is supported by TV spots on ProSieben, online promotion, ads on packages as well as advertisement in print media and direct marketing.

Accompanying Book “Beautiful like a Top Model“ by Mosaik/Goldmann
On 144 pages fashion experts and insiders reveal what cover girls need to become famous: perfect catwalk walking and charisma, healthy diet and fitness but also professional styling. What is more, “Schön wie ein Topmodel – Toll aussehen, super ankommen” (Mosaik/Goldmann, € 16.95) provides valuable tips for all those who want to work as models themselves: how to choose an agency, what to do at a photo shoot and how to start a promising career.

DVD by Warner Home Video Germany
Another licensed product is the official DVD by Warner Home Video Germany due for release on Mai 4th, 2007. This concept DVD is produced by Tresor TV Entertainment, ProSieben’s production company on behalf of MM MerchandisingMedia. The judges Bruce Darnell, Peyman Amin and Boris Entrup together with stylist Frank Wilde exclusively answer questions around look & style, modelling and fitness. In addition, the DVD features a selection of best scenes from Season I commentated by Bruce and Peymann, home stories on current contestants and insights into the life of Lena G., winner of Season I.

The Official Magazine by medienfabrik Gütersloh
medienfabrik Gütersloh, a subsidiary of arvato Bertelsmann AG, will release the official “Germany’s next Topmodel” magazine – just in time for the grand live final on May 24th on ProSieben. The high-quality magazine to the show revolves around all the 15 finalists – including exclusive backstage information, panel judgements, beauty tips and much more. Centre piece is a professional photo series and – not to forget – valuable advice on how to become a model. With its 116 pages the magazine “Germany’s next Topmodel” is a real top model itself. From May 19th the magazine will be available at any kiosk in Germany for € 3.80.

Official PC Game by dtp young entertainment
In co-operation with dtp young entertainment MM MerchandisingMedia brings “Germany’s next Topmodel” to the PC screen. Players enter the glamour world of top models, fashion designers and photographers. In workshops they learn everything about professional makeup, styling and posing before they enter the Catwalks of Paris, Milan, New York and Los Angeles. Adventure elements and brilliant 3D graphics stand out from the average. The official game to the show is available on the market for € 29.99.