Alpha Group and Super Wings takes off with TF1 Licences

BRANDORA Editorial Staff - April 2019

TF1 Licences is entrusted with the management of the product rights of the Super Wings license.

Already Super Wings licensing agent for promotional rights for the past year, TF1 Licences is strengthening its collaboration with Alpha group, the owner, producer and manufacturer of toys, by now representing the brand for all licensing rights in France.

A cartoon hit with children aged 3 to 6, Super Wings' third season is currently broadcast on TFOU and is a hit on-air with 25.5% audience share among 4-10 year-olds*.

Marina Narishkin, Director of TF1 Licences: "The TF1 Licences teams are very happy with the relationship of trust established with Alpha right holder and marked today by the management of Super Wings' promotional rights and products. It is an iconic brand for very young children that enriches our youth offer. We will be committed to developing the brand's image and notoriety in France with event product releases."

Antoine Erligmann, Vice-President International Alpha Group, Media, TV & Consumer Products: "We are very pleased to have developed a long-term strategic partnership with the TF1 group, which is supporting us in the development of the Super Wings brand in the TFOU box, accompanied by a large-scale digital system, and it is quite natural that we wanted to entrust the representation of licensing rights to TF1 Licences. We are convinced that TF1 Licenses, through its position as market leader, its expertise and its ability to enhance the value of the brands it represents, will enable us to accelerate the development of the brand in France."

_{*Médiamétrie - France - January 2019}