CPLG signs Posh Paws for Sunny Bunnies plush across EMEA
Brandora Redaktion - April 2019
CLPG have signed Posh Paws to develop plush for children’s CGI-animated comedy Sunny Bunnies across EMEA (excluding France).
Posh Paws will be developing a range of feature and standard plush toys, infant plush and cushions featuring the loveable Sunny Bunnies characters Turbo, Big Boo, Iris, Shiny and Hopper. The deal covers all territories in Europe and the Middle East (excluding France).
Produced by Belarus-based Digital Light Studio, Sunny Bunnies is a pre-school, non-dialogue CGI-animated comedy aimed at kids aged 3-6 years old. Sunny Bunnies, now in its fourth season, features five fluffy balls of light that can appear anywhere there is a light source, bringing fun, happiness and mischief everywhere they go.
Laura Bull, Marketing Manager at Posh Paws, commented: “We are thrilled to be the plush partner for Sunny Bunnies across EMEA. We immediately fell in love with the cute, crazy characters and knew they would lend themselves perfectly to a premium plush collection and much more. With our extensive retailer distribution, we can’t wait to see the Sunny Bunnies bouncing off shop shelves!”
Gavin Metcalfe, Brand Licensing Director at Media IM, added: “It’s great to be partnering with Posh Paws who share our genuine love and enthusiasm for the Sunny Bunnies. They have a great reputation for creating excellent products which is borne out by their fantastic portfolio of brands. Additionally, their European distribution partners are some of the strongest players in the market with retail relationships to match.”
Other Sunny Bunnies licensees already on board in Europe include Sky Brands for bedding and apparel in Germany, Austria, Switzerland and the Nordic countries, launching for SS19; and FARO for bedding/textiles in Central and Eastern Europe. Sunny Bunnies also features in all Fun to Learn Favourites magazines, plus Fun to Learn Friends and Sparkle World in the UK as part of a new compilation deal with Redan Publishing. Additionally, Whitehouse Leisure are developing amusement plush throughout EMEA.
In the UK, the Sunny Bunnies TV series was picked up by Channel 5’s free-to-air platform Milkshake!, where the series launched in January 2019; it is now also available on the channel’s My5 on-demand service, as well as the Milkshake! website and magazine. Sunny Bunnies is also available [in the UK] on Sky Kids, Disney Junior and Amazon Prime.
Globally, the series is now broadcast in more than 160 territories, having been picked up by Disney Channel in the US; Disney Junior in the US and EMEA; Discovery Kids India; TF1 digital in France; Canal Panda in Portugal; Gloobinho in Brazil; DHX Television in Canada; 9 Go! Australia; Mango TV in China; Viaplay VOD service in Nordics; and HBO SVOD in Spain and Portugal.
Sunny Bunnies also has its own YouTube Channel, managed by DHX Media’s WildBrain, which launched in April 2016. Since then, the official channel has reached more than 500m views and over 775k subscribers and there have been over 832m views across all Sunny Bunnies YouTube channels. The official Sunny Bunnies channel ranks within the top 10% of best-performing kids YouTube channels globally. Sunny Bunnies also launched its own Facebook page in September 2017 reaching 19k followers to date, with Instagram also recently launched.
Award winning game developers 9th Impact have also created a new mobile game called “Magic Pop” which launched globally in November 2018. To date, the game has received over 20k downloads and has a 4.8 out of 5-star rating on Google and iTunes.