The latest news from TF1 Licences
Brandora Editorial Staff - May 2019The most famous TF1 shows have many surprises in store for you, and The Smurfs invite you to discover their latest adventures.
"Pot ou Pipot ?"
After the emblematic "On se lève tous pour Danette", the famous yogurt brand is back in 2019 with the "Pot or Pipot ?" game, an operation carried out with TF1 Licences in collaboration with TF1 Live and Mediacom, with the aim of reaching 13-24 years olds through social networks and a good dose of humour. From April 19 to May 17, the two comedians Odah and Dako, often present in the show "Vendredi tout est permis" on TF1, play the game of "Pot or Pipot?" and have fun discovering the truth of the false questions hidden under the lid of the dessert creams, available since March 1 in store. A great visibility for the brand through 4 viral videos broadcast on the social networks of Odah and Dako, but also on those of the show Vendredi tout est permis, TF1 and Danette !
Castorama sings with The Voice
The Voice is in the spotlight with Castorama! The brand organizes a national competition in April and May to celebrate its 50th anniversary. The opportunity for participants to win tickets to the famous show and vouchers! Orchestrated by TF1 Licences, this operation benefits from a superb poster campaign and radio spots.
At the heart of the Koh-Lanta adventure
Experience the Koh-Lanta adventure with the Escape Box and the Escape Book of Les Livres du Dragon d'Or. With the Escape Box, immersion is guaranteed: you have landed on a desert island, and you only want to leave it as soon as possible! You only have 45 minutes to be the first team to solve all the riddles! And to experience Koh-Lanta as the most strategic candidate, the Escape Book will test your ingenuity and analytical skills... Escape Book 7,95€; Escape Box 9,50€
The Smurfs live their wildest dreams
37th album in the series created by Peyo in 1958, "Les Schtroumpfs et la machine à rêver" takes you on a timeless journey. The little blue men discover a mysterious crystal plaque that seems to have the power to make them live their wildest dreams. But wouldn't this be a trap? The Smurfs may be old enough to retire, but they keep the same overflowing energy! Editions Le Lombard, 10,90€