Poetic Brands Revs Up Deal For Legendary British Motoring Brands

Brandora Editorial Staff - May 2019

Licensed clothing specialist Poetic Brands has signed a deal with British Motor Heritage Limited to produce a range of products based on four iconic UK motoring brands - Rover, Austin, Austin-Healey and MG.

All four brand names hark back to a golden era when British cars were the envy of the world and British motor manufacturing was at its proud height. These evocative names bring to mind iconic cars that ruled the road, such as the Austin A40, the MG Midget, Austin-Healey Sprite and the Rover P4. And the unmistakable logos of these four classic brands are still instantly recognisable today and have a huge amount of retro appeal.

Poetic Brands will be using iconic imagery associated with all four brands to produce an eye-catching range of apparel for adults.

“We are very excited to be working with these classic motoring brands,” says Elliott Matthews of Poetic Brands. “All four have gone through various logo designs over the years, which gives us some fantastic imagery to work with and we’ll be able to create an apparel range that stands out and has real appeal to motoring fans.”

Poetic Brands are delighted to be working with the team at LMI who have been developing the British Motor Heritage Licensing programme for a number of years.