TF1 Licences manages Captain Tsubasa's promotional rights

BRANDORA Editorial Staff - July 2019

He marked our childhood with his wild dribbles and virtuoso goals... Captain Tsubasa - the football champion - returns to the forefront on June 30 with the broadcast of a new cartoon on all channels of the Groupe TF1 (TFOU, TFX, MYTF1...).

On this occasion, the licensor VIZ Media Europe entrusted the management of Captain Tsubasa's promotional licensing rights to TF1 Licences in order to increase the brand's influence in France.

TF1 Licences' mission is to promote the license through strong and engaging promotional partnerships, to reach both the original fans of the series and the children.

From Sunday 30 June at 8:50 am, Captain Tsubasa will benefit from a good visibility on the TF1 group's antennas. The broadcast of the two seasons includes a total of 52 25-minute episodes, which will be broadcast on both TFOU and TFX.

"We are very pleased to be able to collaborate with TF1 Licences, whose expertise in children's brands is well known. Captain Tsubasa is a brand with very strong potential that promotes the values of mutual support, sharing and surpassing oneself. We rely on TF1 Licences to deliver them to as many people as possible." Aâdil Tayouga, EMEA TV Series / Films & Licensing Executive Manager at VIZ Media Europe

"Captain Tsubasa is one of the most popular cartoons in France! TF1 Licences is proud to support its great comeback in TV and will mobilize all the expertise and creativity of its teams to develop the brand's notoriety and attractiveness." Marina Narishkin, Director TF1 Licensing