Toon2Tango appoints Jo Daris as Chief Creative Officer

BRANDORA Editorial Staff - September 2019

Underlining its intention to be a major force in children’s entertainment, German company Toon2Tango GmbH & Co. KG., the new kids and family entertainment venture founded by television and movie industry legend Hans Ulrich (Ulli) Stoef, has announced that the experienced and respected industry figure Jo Daris has been appointed Chief Creative Officer.

As Chief Creative Officer of Toon2Tango, Daris will source and develop new content for the company. He will work alongside Ulli Stoef, with whom he co-founded the company in July.

Daris brings to his new post an impressive and wide-ranging background in family entertainment, with a skillset that includes business development, international expansion, expansion strategies, growth modelling, network building, sales structures, media strategies and implementation, merchandising and licensing strategies and implementation, IP development, series financing and production.

Before coming to Toon2Tango, Daris was, in 2017, appointed Chief Content Officer at Studio 100, one of the largest independent providers of family and children content and entertainment, after it acquired m4e, an international brand management and media company focussing on children’s and family entertainment content, where Daris had been head of operations since 2014.

This was his second stint at Studio 100, where he had been EVP Global Business Development during a six-year tenure, from 2006-2012. During this time, Daris was instrumental in the acquisition of E.M. Entertainment in Germany, the creation of Studio 100 Animation in France and the opening-up of English-speaking markets in the US and UK.

This appointment comes at a time of impressive growth for Toon2Tango, which, soon after launch, announced a major strategic cooperation agreement with Mondo TV Group, one of the largest European producers and distributors of animated content.

Jo Daris says: “I am delighted to be working with this notable new force in children’s and family entertainment led by an experienced and highly regarded industry figure. This is an exciting time for children’s entertainment – and a great time to be working with a forward-thinking and dynamic company with the skills and desire to make a big impact in this sector.”

Ulli Stoef says: “The growth and development plans of Toon2Tango have made it essential that we boost our team with a skilled, respected and experienced figure who shares our commitment to high-quality, original kids and family entertainment. Jo Daris brings an impressive background to this new post and, more importantly, strong commitment to our aim of establishing Toon2Tango as a major force in children’s entertainment.”