Euro Lizenzen Presents Evergreen Classics at BLE in London

Euro Lizenzen - September 2019

Euro Lizenzen, which is based in Munich, has over 40 years of brand licensing experience and expertise in managing premium, classic brands.

Euro Lizenzen’s key properties include Antoine de Saint Exupéry’s iconic masterpiece Le Petit Prince (The Little Prince), with over 200 million sold copies in 300 languages, since 1943, makes it not only the best selling children’s book of all times, but also a hero unlike other, capturing the hearts of all ages. This philosophical and poetic tale about the extraordinary adventures of a wise young boy has an instant appeal, as The Little Prince has a message for all mankind, regardless of age, culture and language. The book bridges generations and enjoys worldwide popularity. The timeless values of the book - peace, friendship, solidarity, and preservation of the environment - are the key to its universal appeal and to the successful licensing programme. The Little Prince currently maintains more than 150 active licensees worldwide and expands to new product categories every year.

Another heart warming property in Euro Lizenzen portfolio is highly successful lifestyle brand Santoro®’s Gorjuss™, which is a beautiful and captivating collection of artworks featuring sweet stripy-socked female characters, wildlife, plants and other natural imagery, and childhood toys. The ‘gorjuss girls’ are pictured in heartfelt situations, often with tender and thought-provoking titles, that resonate with children and adults alike. Santoro®’s Gorjuss™ is loved by collectors of precious things all over the world! With proven appeal to all ages, from babies and children to teenagers and adults, Gorjuss™ truly is a “Family Brand”. There are over 4.000 different Gorjuss™ products from 160 licensees, selling at 35.000 PoS in 93 countries!

Further iconic evergreen property, which Euro Lizenzen represents, is the world‘s most famous comic hero Asterix, who is celebrating his 60th Anniversary in 2019. Asterix was born in 1959, thanks to his creator Albert Uderzo and his scriptwriter René Goscinny. Since his first appearance, Asterix‘s popularity has grown globally. The adventures of Asterix are told in a series of 38 comic albums, which have been translated in 111 languages and dialects and sold more than 375 million copies worldwide, which makes Asterix the world’s highest selling book series. Asterix is not just a comic hero, it is a 360-degree brand, with over 100 licensees around the globe, 4 live-action and 10 animated movies and a leisure park, based in the outskirts of Paris, which is welcoming 2,2 million visitors annually. Asterix is celebrating his 60th

Birthday this Autumn with a brand new comic book release in October 2019 and several new product launches, which will be followed with McDonald’s Happy Meal promotion in December 2019.

At BLE Euro Lizenzen is also looking for new licensees for one of Europe’s best-known and best-selling comics series namely Lucky Luke. 100 comic books are published since 1946 and 300 million copies are sold in 18 different languages. Lucky Luke is a cowboy known as the “man who shoots faster than his shadow”. Helped by his faithful horse Jolly Jumper and hindered by Rantanplan, the stupidest dog in the universe, Lucky Luke´s duty of getting people out of trouble is full of laughs and adventures. Lucky Luke licensing programme includes advertising campaigns with McDonald’s and Nespresso, limited edition plush with Steiff, ladies t-shirts with Zara, audio story tellers with Universal Music, just to name a few.

Euro Lizenzen is exhibiting at the Brand Licensing Europe from its booth C320. At this years' BLE, Euro Lizenzen will also be showcasing further timeless properties like successful TV-series Yakari and Ranger Rob, a publishing phenomenon Guess How Much I Love You, nostalgic property Sarah Kay; fashion brands Radio Days and Emot!x, as well as fine art representations Anne Geddes and Beryl Cook to name a few.