Super RTL extends the product portfolio of their successful preschool brand TOGGOLINO with an especially cool offer – the TOGGOLINO Ice. This new delicious specialty by Artic will be exclusively available in more than 2,900 Plus stores in Germany from Mid-May. The so-called Lecker-Schmecker-Box at an average price of € 2.49 contains seven iced-lollies – four TOGGOLINOs and one of each popular variety – Polco, Pirulli and Minipixstar. The package also features a TOGGOLINO fridge magnet and an educational game at its back to provide another incentive to buy.

The preschool programme TOGGOLINO achieves average market shares of more than 40 percent. Children and parents alike appreciate the shows as high-quality TV entertainment. The umbrella brand’s overall success even extends into print media and the internet, where the TOGGOLINO Club up to now accounts for more than 60,000 subscribers. What is more, the product portfolio is rapidly growing into the area of playing fun and education. The TOGGOLINO brand is represented by a little calf. So the TOGGOLINO ice package is branded with a calf and even the iced-lollies themselves look like the face of the popular TOGGOLINO calf.

From Mid-May marketing of the new TOGGOLINO Ice will be supported by Super RTL on all media-platforms, including TV spots, advertisements in Panini’s preschool titles, representation on www.superrtl.de and promotion activities as part of the TOGGO Tour 2007. In addition, the products will be integrated into the “Kleine Preise Magazin” by PLUS.

Jin Choi, Director Marketing & Sales Super RTL, is convinced of the future success the new TOGGOLINO will meet. “Marketing power by Super RTL, distribution power by Plus and professional expertise by Artic – this combination will prove a safe bet in the food category.”