“Alarm für Cobra 11 – Nitro” wins Lara – German Games Award in the “Synergy” Category

The video game “Nitro” by RTL Enterprises based upon the RTL action series “Alarm für Cobra 11” was honoured with the LARA TV Award at the glamorous “LARA Night” gala in the grand hall of the hotel Bayerischer Hof in Munich. A panel of experts recognized outstanding extension of creative content into other entertainment formats. More than 400 guests from film, TV, music, home entertainment and the games’ industry attended the brilliant debut of LARA – The German Games Award on Wednesday evening.

The inaugural “LARA – The German Games Award” has been initiated by the business magazine “GamesMarkt” and organized by Entertainment Media Publishing. The coveted prizes were awarded for the categories programme, synergy und Hall of Game. The “LARA TV” award is one of the major Synergy Awards and underlines the increasing integration of different entertainment media.

Actor Francis Fulton-Smith handed the “LARA” to the producer and popular stuntman Hermann Joha and product manager Gabriel Hacker. The panel explains its decision as follows: “Quality of ’Alarm für Cobra 11 – Nitro’ is far above any of the other video games on this popular series. It is possible to extend a property into different entertainment formats without losing profile and independence – and “Nitro“ is the best example for this.”

Holger Strecker, CEO RTL Enterprises: “We are proud to see that ‘Alarm für Cobra 11 – Nitro’ not only convinced our audience but also a panel of business professionals. We’ve made long-term investment in games business and it’s already paying off. This highly respected award encourages our strategy. I am sure – we’ll see more high-quality extensions and adoption of TV contents in the future. On the other hand, I fancy more successful games’ formats will find their way to the TV screens.”

The RTL Enterprises GmbH label RTL Playtainment provides cutting-edge creative adoptions of TV formats for the digital world, including video games on “Alarm für Cobra 11” or “RTL Skispringen” and independent formats like “Simon the Sorcerer – Chaos ist das halbe Leben” from the RTL subsidiary in Cologne. The latest release by RTL Entreprises’ games developers will hit the shelves on May 24th: The brand-new quiztainment format “Weisse Bescheid?! – Das Horst Schlämmer Quiz” by Hape Kerkeling as Horst Schlämmer.