MM MerchandisingMedia cooperates with Rowohlt

MM MerchandisingMedia - May 2007

 

Clever reading – smart fun: MM MerchandisingMedia, the licensing division of ProSiebenSat.1 Gruppe, and Rowohlt Taschenbuch Verlag publish their second cooperative book to “clever! – Die Show, die Wissen schafft”. Germany’s oldest paperback publisher has again been licensed the rights on the second volume of “clever! - Das Wissensbuch”.

„clever! 2 – Das Wissensbuch“

Already for the first book of “clever! - Das Wissensbuch” presenters Wigald Boning and Barbara Eligmann carried out spectacular experiments to solve peculiar everyday mysteries. New experiments, mysteries and phenomena from science and everyday life – that’s “clever! 2”. The second volume of the science book to the science show “clever! - Die Show, die Wissen schafft” is now available at the Rowohlt Taschenbuch Verlag and provides astonishing explanations to daily secrets. Does dung save you from a tiger’s attack? If all Chinese jump up at the same time, will they be able to cause an earth quake? Is it true, that you get drunk faster when you drink alcohol through a straw? With analytic expertise and a strong sense of humour Wigald Boning and Barbara Eligmann present exciting and entertaining experiments from their show and invite their readers to guess the outcome. They investigate numerous phenomena from the worlds of technology, nature, animals, heaven and earth, the cosmos and the forces of nature. The second volume of “clever! – Das Wissensbuch” reveals “The secret man’s pain”, watches “The bashful backside of the moon” and asks which musical instrument can put out a candle in the chapter “The dark side of music”.

Ten new episodes of “clever! – Die Show, die Wissen schafft” will air from Wednesday, June 13th at 8:15 p.m. on Sat.1.

Bibliographical Facts
“clever! 2 - Das Wissensbuch”
Wigald Boning, Barbara Eligmann, Olaf Fritsche
Neue Experimente, Rätsel und Phänomene
ISBN: 978 3 499 62270 0
Rowohlt Taschenbuch Verlag
Price: Euro 9.90