Sarah Kay – Live, Love, Create

Euro Lizenzen - January 2020

Munich based licensing agency Euro Lizenzen has teamed up with John Sands Australia to relaunch a licensing programme in Europe for the heritage brand Sarah Kay for today’s young girls! This heartwarming icon of 70s and 80s is full of fond memories for mums and grandmothers and is competitively strong with its combination of nostalgia and traditional values.

Sarah Kay brand is focusing on the value and importance of friendship, fun, love, nature, animals and individuality for young girls between 4 to 10 years. Secondary target group is Sarah Kay fans of all ages. Young girls of 70s and 80s are adults now and they continue to cherish Sarah Kay’s world that revives the nostalgic recollection of a childhood, which is engraved in their memories.

„Today Sarah Kay is timeless and classic, with a message that may be even more relevant to today’s girls than when it was launched over 40 years ago. Her world is anchored in the garden and of the earth. She is kind to the creatures, loving to her friends and family, protective of her environment, curious to learn new things and appreciative of what she has“ says Günter Vetter Managing Director of Munich based licensing agency Euro Lizenzen.

„The Sarah Kay licensing programme is seeking synergistic partners who share the brand’s values of respecting the environment and creating feel good moments of caring and sharing. With 9 different style guides and hundreds of images to choose, the iconic brand Sarah Kay is available for many product categories in Europe“ adds Günter Vetter.