“BAD TASTE BEARS” gain ground in the world of licensing

Celebrities Entertainment - May 2007
 

 

The gift item characters have always guaranteed sustainable growth during the last seven years. Now the BAD TASTE BEARS start a promising new career in the licensing industry. Celebrities Entertainment GmbH is responsible for their pan-European marketing and is more than impressed by their rapid development and integration into licensing business.

Only three month after the design has been introduced and marketed, companies like PYRAMID POSTERS, DANILO (calendar), EMP (shirts), CID (shirts), BIOWORLD (hats and accessories), WEAR ME BABY (clothes) and PLAY BY PLAY (plush) decided to acquire the license.

BAD TASTE BEARS provide perfect opportunities of target group extension and appeal to all those who love special things and a nice joke.