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Increasing Brand Awareness for Toggolino –
Popular Super RTL preschool mascot gets its own TV show

Super RTL - June 2007
 

Toggolino, the little animated calf and name giver of the successful preschool brand will gain in importance within the Super RTL preschool block. From June 16th, 2007 Super RTL airs TV spots on the little cow and its friends between the shows. 90-seconds episodes present educating and entertaining stories on the cute and curious children’s idol. Thus Super RTL further promotes the awareness of the already popular TOGGOLINO property. Up to now, the cuddly animated character did not have a TV format of its own. Toggolino has made a name for itself mainly in the Toggolino Online Club and by guest appearances at the reader’s stories in “TOGGOLINO Mix-Magazin”.

The brand-new TV stories tell about Toggolino and the little mole Monti, the lambkin Florina and the dog Carlito and how the friends make amazing discoveries while exploring their idyllic farmyard. Why do flowers go limp when they lack water? How do you count? Which shapes can clouds take? Little viewers will learn the answers playfully and what is more – they will enjoy the funny, entertaining spots. In addition to the TV shows Super RTL plans to establish the Toggolino stories on the print market by strategic partnerships and licensing.

Jin Choi, Director Marketing & Sales Super RTL: “There are two main reasons for TOGGOLINO’s great licensing potential. First, children and – even more important – their parents already know the brand. Second, many educating and entertaining stories can be told about the little calf and its friends. That makes Toggolino a good pal of all children. With Toggolino we reach children AND their parents – perfect conditions for a successful preschool brand.”