TV-Loonland AG happily announces that their celebrated preschool series Little Princess (German Title: Kleine Prinzessin produced by The Illuminated Film Company) achieved highest viewing figures of all children TV shows in the UK for March 2007. (Source: DDS, Demographic: 4-6 Years)

The Little Princess’ continuing success in rating figures spreads over other countries as well: From January to Mid-April the Little Princess was able to achieve a 78.5 percent market share with the target demographic of 0 to 4 year-olds in Australia airing on ABC. In Germany the preschool series was launches in April on the popular children channel Ki.Ka and reached a market share of 74.2 percent of girls aged between 3 and 6. (Source: Media Control). In Norway the Little Princess gained an average 75.9 percent market share of 3-6 year-olds from April to Mid-May airing on NRK1. On May 1st, 2007 the series even reached an amazing market share of 100 percent. (Source: TVR, Demographic: 3-6 Years)

Bernd Conrad, Head of Licensing & Merchandising TV-Loonland, about their success: “These rating figures only prove the strong appeal our Little Princess has to preschool children. And they reveal the high flexibility of the series at gaining foothold in different countries all over the world. We seek to promote our success and further extend our TV marketing and merchandising activities for the Little Princess.”

In France, the Little Princess was launched on June 13th, 2007 and now airs weekdays in the prime time block “ Bonjour les Zouzous" on France 5.