Gapchinska scoops Bologna Licensing Award
Brandora Redaktion - June 2020Partnership with Malia Edizioni is one of two winners represented by the Maurizio Distefano Licensing
A collaboration brokered by leading Italian agency, Maurizio Distefano Licensing, between the Gapchinska brand and Malia Edizioni, has won the Best Licensed Publishing Project at the Bologna Licensing Awards. The Property of the Year award was won by Bing, also managed by MDL in Italy.
The deal saw Malia Edizioni create a new line called Vite Imperfette (or Imperfect Life), which includes a range of homewares and stationery including notebooks, bookmarks, travel mugs, pocket books, magnets and more. The collection features the instantly recognisable artist, Eugenia Gapchinska’s interpretations of four very famous faces – Marilyn Monroe, Freddie Mercury, Frida Khalo and the Mona Lisa by Leonardo da Vinci.
Including iconic phrases from the icons, such as ‘Don’t stop me now’ on the Freddie Mercury items, and ‘Being normal is boring’ on the Marilyn Monroe products, the lines capture the very essence of their subjects.
The judges of the awards said they chose the partnership to win the accolade ‘For the beauty of the books, suitable for multiple targets, the artist’s skill, together with the publisher’s ability to decline the illustrations on a line of original and transversal products.’
Maurizio Distefano, Founder and President, MDL, comments: “The collaboration with Malia Edizioni shows the true diversity of the Gapchinski property and we are thrilled that it has been recognised with this award. The collection is unique and appeals to a wide age range, from youngsters to adults. It’s a real honour to have been recognised by the Bologna Awards for two of our brands.”