According to “iconkids & youth international research” 70% of German children aged between 6 and 12 recognize the cartoon characters Pettson and Findus and more than 50% are able to assign names to the characters without hesitation. These findings strongly support the constant popularity and awareness of Pettson and Findus. The official merchandising agency TV-Loonland AG is thrilled but only mildly surprised by the survey results.

The youth market research company iconkids & youth interviewed 718 children aged between 6 and 12 for their national market research. More than three quarters of the girls aged 10 to 12 and 75% of the boys aged 8 to 9 named Pettson and Findus among their best-known characters.

TV Loonland AG will happily provide the research results on request. Please contact info@loonland.com .

Due to the release of three animated movies and an extremely popular TV series on Ki.Ka the Pettson and Findus brand has been constantly enjoying a strong position on TV and the markets.

The positive research results once more support the high popularity of Pettson and Findus also reflected by the success of their officially licensed products. New product categories, including apparel, toys and food & promotions, are available now.