Jakks Pacific Expands International Sales Operations

Jakks Pacific Germany - August 2019

Leading toymaker Jakks Pacific, Inc. (NASDAQ: JAKK) is pleased to announce strategic moves to enhance direct sales teams and bolster its supply chain in the key international markets of Spain, Italy and Mexico.

With a new distribution and logistics facility, based in Rotterdam, The Netherlands, Jakks is well positioned to support its direct sales. By moving goods through Rotterdam, the largest gateway into Europe, Jakks will be able to achieve increased economies of scale with centralized all-continental European distribution operations.

“It is great to have been able to implement these meaningful updates to our international sales capabilities, within a challenging landscape that has been painfully affected by the COVID-19 pandemic,” said Dan Cooney, EVP Jakks International Division. “We have further established our ability to sell directly, as appropriate, while continuing to nurture and protect our very strong network of all-important distribution partners.”

In addition to its European activities, and after many years of expanding direct selling efforts in Mexico, Jakks’ Mexico City office is now fully established to manage 100% of its direct sales in the market. This office will both enhance the operations and finance team in the Mexico City, as well as serve as a hub for all LATAM customer support, retailers and distributors.

Jakks will continue to work with its key distributor partners worldwide to maximize sales opportunities for its broad multi-category portfolio of licensed brands, as well as products based on Jakks’ internal I.P.