Kangaru Hops Into Licensing With Alita’s Brand Bar

Brandora Redaktion - November 2020

Kangaru LLC, maker of innovative toys and stationery, and Alita’s Brand Bar, brand building agency, have aligned to build a best-in-class global licensing program.

Development is now underway as Kangaru Brands expands its merchandise offerings for 2021-2022. Newly themed toy and stationery programs include sweets and snacks, sports, consumer products and kid’s entertainment. Kangaru owns thirty globally distributed brands including Scentimals®, Scenticorns®, Furzerts®, Twixie® and Shmellos®. Kangaru is ready to embark into the world of licensed brands.
“Our licensing strategy adapts well-known brands into a variety of our product categories. Strong IP has tremendous value to us. We have our core in stationery, arts, activity and plush and we have the ability to manufacture almost anything,” said Joe DiPalma, CEO and Founder, Kangaru. “Kids of all ages love our products”, he added.

To further their growth, Kangaru names Christy Perez to lead licensed merchandise and New Product Development for the company. Christy brings a wealth of knowledge and experience to the team.

“Kangaru is well positioned to innovate in the licensed landscape of the toy industry”, said Alita Friedman, CEO, Alita’s Brand Bar. “They have a unique ability to add scent to their product lines and create unique offerings. The response by licensors has been terrific” she adds.

Kangaru will continue to build its teams and resources as they invest in licensing and brand partnerships. New products are underway for 2021-2022 and specific licenses will be announced over the coming weeks.

For more information, visit www.kangarutoys.com.