The NPD Group Presents Its Toy Industry Performance Awards for 2020

Brandora Editorial Staff - January 2021

The NPD Group, a leading global information company, today announced the winners of this year’s global and European* Toy Industry Performance Awards. The awards were given to the manufacturers or license owners of Europe’s top gaining toy properties** by category, as well as the top gaining toy property of the year, top global*** toy manufacturer, global top toy property, and global top selling toy, according to NPD’s Retail Tracking Service.

“This year’s award winners should be recognized not only for their great accomplishments and dedication to excellence, but also for excelling during a particularly tumultuous time for manufacturers and retailers brought about by the COVID-19 pandemic,” said François Klipfel, President, Toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2021.”

_{Source: The NPD Group/ Retail Tracking Service, Euro Sales, January-December 2020.
*Europe includes the UK, Germany, France, Italy, Spain, Belgium, the Netherlands and Russia
** Properties with the largest increases in euro sales
***Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil, and Australia}