Retailer Empik Launches Frida Kahlo Collection in Poland

Brandora Editorial Staff - January 2021

The Frida Kahlo licensing program continues to grow substantially, despite these challenging times, and is pleased to announce its latest Frida Kahlo collection launch of licensed product in collaboration with Polish cultural retailer, EMPIK.

Good news for Frida fans is that EMPIK stores are currently open in Poland as they are in the bookstore category of retailers.

The range has 48 different SKU’s in the categories of gifts, bags, accessories, stationery and home décor. A colourful range embracing the iconic lifestyle brand Frida Kahlo that appeals to consumers of all ages, including the youngest segment.

“I want it all! Empik have done an amazing job on this range and I’m confident their customers will snap up these irresistible products.” – Maria Strid, Owner Art Ask Agency.

“Frida Kahlo is a character that needs no introduction. The Mexican painter is a colorful bird and an extremely expressive personality that has become an icon of feminism and a symbol of charisma and bold expression of her views. At EMPIK, we were inspired by the art and personality of one of the greatest artists of the twentieth century, and have brought this to our customers with our Frida Kahlo collection.” – Ewa Ziemnicka, Category Manager, EMPIK.

Art Ask Agency are preparing for a launch of a second licensed collection with another brand from their roster in the month of March.