Charli and Dixie D’Amelio Produce Licensed Vlogging Accessories

Brandora Redaktion - February 2021

TikTok’s leading content creators, Charli and Dixie D’Amelio, announced an exclusive licensing partnership with Just Mobile Direct, the rapidly growing electronics distributor and manufacturer, in late 2020. The brands have come together to create a brand of vlogging accessories, beginning with an exclusive collection of color ring lights.

Just Mobile Direct has proven success through their mission of aligning with strong licensing partners to create innovative products that always hit the mark at retail. With a combined 200 million followers, it was an easy decision for Just Mobile Direct to tap the D’Amelio sisters as the company’s first licensing partnership with digital influencers. Charli and Dixie D’Amelio skyrocketed to fame when they took over video sharing app TikTok and garnered millions of fans.

The TikTok superstars worked with Just Mobile Direct to create a unique and user-friendly collection of content creation tools. The Dixie & Charli Ring Lights are one of the first products of its kind to incorporate Full Color Spectrum, featuring six different color and eleven playful flash effect modes.

“We are really excited to be working with Dixie, Charli and the D’Amelio Team on this project,” said Victor Setton, CEO of Just Mobile Direct. “Through this collaborative effort we are able to develop exciting vlogging tools for all users, from young teens to professionals.”

Expanding the partnership further, the Ring Light Color Series just launched at Target.com, and will be available in Target stores nationwide by March 2021. This partnership will give the celebrity sisters’ fans greater access to the product they use.

In addition to ring lights, the brands have plans for more tech savvy products in the future along with added retail partners.