Slimy fun with maximum sustainability

TrendAlliance - February 2021

Taking care of our planet is a priority at Joker. With the "Slimy® Green Planet" product series, the Swiss manufacturer of the original Slimy® play compound is setting a clear example of environmental awareness and responsibility. The "Green Planet" concept focuses on topics such as the resource-saving selection of material sources, avoidance of packaging waste, reusability and recyclability as well as degradability and decomposition of materials. In addition to its own strong commitment to the environment, Joker also wants to use these products to raise end consumers' awareness of these very issues, informing and educating them. "Slimy® Green Planet" proves that play and modeling clay can be produced 100 percent sustainably and thus be part of the ecological cycle: without using harmful ingredients and without producing superfluous waste. This is because every component of the "Slimy® Green Planet" series is manufactured and certified according to international standards, and the play mass and outer packaging are biodegradable and fully compostable or recyclable.

In the "Slimy® Green Planet – Recycle Bin" products, the containers are modeled on original miniature waste garbage cans and are available with a capacity of 250 or 500 grams of original Slimy® play mass. In terms of color, too, the Slimy garbage cans are based on the standard international colors of recycling containers; they are yellow, blue, red or green - and of course fully recyclable. They are filled with "New Slimy® Original" and "New Slimy® Mega" play masses; these consist exclusively of natural ingredients such as guar gum and water and are therefore both biodegradable and compostable. In addition, all original Slimy® play compounds are free of aggressive preservatives, formaldehydes, parabens, gluten and BPA. Of course, they are also dermatologically tested. Perfect for kneading, squishing, playing in all age groups.

The standard size "Recycle 250g" includes one color each of "New Mega Slimy®" in green, red, blue or yellow. With the large containers "Recycle 500g" is in addition in each case still another color "New original Slimy®" in yellow, pink or green. The scope of delivery also includes an information brochure that explains the "Slimy® Green Planet" concept and at the same time provides information about the ecological cycle, biodegradation, composting, recycling and reuse of raw materials. Incidentally, the brochure as well as the rest of the outer packaging are made of unbleached paper and are printed with soy ink.