Skinnydip London launches Care Bears™ collection
Brandora Redaktion - March 2021New limited-edition adult apparel and accessories range based on the heritage brand now available
In a new deal brokered by leading European agency, Bulldog Licensing, Skinnydip London has signed up to offer a large collection of apparel and accessories, based on the much-loved Care Bears from the cloud-filled land of Care-A-Lot. Launched this month, exclusively for Skinnydip London, prices range from £8 for a key charm to £38 for a hoodie dress.
Featuring accessories such as hats, bags, phone cases, make-up bags, and more; as well as apparel lines such as cardigans, cropped vests, T-shirts, hoodies, and nightwear, the 31-piece collection offers something to appeal to every Care Bears’ fan. The designs include fun slogans, super soft faux fur materials, and dreamy pastel prints as the perfect tribute to the evergreen Care Bears brand.
Launched nearly 40 years ago, the Care Bears continue to be loved by adults and children alike. With their special mission of teaching sharing and caring to others and helping them to show their feelings, the Care Bears are just as relevant today as when it launched in 1982! The Care Bears are inclusive, diverse, and emotional, as well as colourful and huggable! Care Bears: Unlock the Magic currently airs in the UK on Tiny Pop.
The brand boasts an expansive global reach among children and their mums and is now present at retail across categories including apparel, publishing, partyware, and accessories. Bulldog Licensing plans to build on the existinglicensing programme and further the reach that the Care Bears currently have in the UK for babies, young children, and adults.
“We’re thrilled to have Skinnydip London on board and it’s sure to be a big hit with the property’s adult fans,” comments Sole Puerto, Senior Creative Manager at Bulldog Licensing. “We’re looking forward to continuing to grow the consumers products programme at a time when heritage brands are particularly strong for consumers.”
“We love the way that Skinnydip London incorporated the playful, whimsical nature of the Care Bears into their pieces and are eager to see how our fans react to this fun and colourful collection,” added Roubina Tchoboian, VP of International Licensing, Cloudco Entertainment.