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The product launch is supported by large-scale marketing activities and a TV campaign from September to Christmas on Super RTL, RTL2 and Nick, topped off by online integration including online games on popular children’s sites and ads in boys’ magazines. Sales packages provide special codes that allow upgrading the Battle Wheels for online games. RC2 also features appealing displays for retailers. Visit www.thebattlewheels.com and learn more about the world of Battle Wheels.
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