RC2: Battle Wheels – The ultimate R/C Battle!

RC2 Deutschland
July 2007

 

In August 2007 RC2 Germany will launch the Battle Wheels into the German market. These cutting-edge radio controlled robots are the first R/C-vehicles that bring computer and console games to real life! Up to 6 Battle Wheels may enter into close combats at the same time. Players try to hit the adversaries’ weak points by skilful attacks and manoeuvres, which can be trained with the enclosed cardboard dummy.

Before the game players decide on their combat strategies and chose their weapons. Being attacked and crashing into other combatants the Battle Wheels gradually loose their amour and equipment. These parts are interchangeable so that each fighter can be designed according to individually preferences. The Battle Wheels combine many features that boys love: R/C, action, crashing and strategies.

The product launch is supported by large-scale marketing activities and a TV campaign from September to Christmas on Super RTL, RTL2 and Nick, topped off by online integration including online games on popular children’s sites and ads in boys’ magazines. Sales packages provide special codes that allow upgrading the Battle Wheels for online games. RC2 also features appealing displays for retailers. Visit www.thebattlewheels.com and learn more about the world of Battle Wheels.

Battle Wheel Vul the Destroyer
Battle Wheel Tyr the Avalanche
Battle Wheel Bash-O-Man
>Battle Wheel Kamakoze Kugh