Boat Rocker Studios appoints Super RTL as licensing agent for hit series Dino Ranch
Brandora Editorial Staff - April 2021SUPER RTL to manage licensing in GAS and France
Boat Rocker Studios (a division of global entertainment company Boat Rocker Media) today announced that it has appointed Super RTL to represent the licensing in European territories for Dino Ranch, Boat Rocker’s hit preschool show set in a “pre-westoric” setting where dinosaurs still roam.
The 52 x 11’ 3D animation premiered in January on CBC and CBC Gem (Canada) and on Disney Junior and DisneyNOW in the US, ranking as the #1 US cable series among Kids, 2-5 and has sustained this top position since launch. The official Dino Ranch YouTube channel, youtube.com/DinoRanch has reached over 5.9 million views and 2.8 million unique viewers just 9 weeks since launch.
Super RTL will be the sole licensing agent for Dino Ranch in its territories, which cover the GAS countries of Germany, Austria and Switzerland plus France, Belgium and Luxemburg.
In Germany, Dino Ranch will air on leading free-to-air kids’ channel Super RTL from Q1 2022 and it will also air on their time-shift kids’ channel TOGGO Plus.
In France, the series launches on M6 Group’s leading linear and non-linear channel ecosystem (Gulli, M6, TiJi) in Q3 2021. It will also be available on Gulli AFRICA (in 22 French speaking African countries).
Super RTL is actively seeking additional partners across all CP categories to join forces with Jazwares as global master toy partner and Scholastic as global publishing partner for English speaking markets. Boat Rocker Studios today also announced a host of new licensees signed in Europe including GBG (Global Brands Group) for nightwear & daywear in the UK & Eire. Ravensburger for puzzles & games in the UK & Eire, France, Iberia, Italy, GAS, CEE and the Nordics; Character World for bedding, curtains, cushions and bean cubes and bags, in the UK & Eire; Immediate Magazine for a standalone magazine in the UK & Eire.
Kate Schlomann, EVP Brand Management and Content Marketing, Boat Rocker Media, said: “We’re delighted to announce that Super RTL is taking the reins for Dino Ranch licensing in these key territories. With their impressive track record and the huge appeal of our unique and exciting new show, we’re confident they’ll soon be corralling a whole herd of fantastic new licensees across multiple categories. We’re also thrilled to collaborate with GBG, Ravensburger, Character World and Immediate Magazines to develop a host of best-in-class products that will appeal to kids and parents alike.”
Dino Ranch launches in the UK on Disney+ on April 23rd and launched in Australia April 2nd. It airs daily at 12.30pm and 7:00pm ET on Disney Junior in the US, and Saturdays at 9:00 am ET on CBC in Canada.