Animal Adventure Deals With Peanuts Worldwide For Plush Products

Brandora Editorial Staff - May 2021

Animal Adventure, LLC, a subsidiary of Dan Dee International, LLC, together leaders in plush, pet, baby, home décor and seasonal products, and Peanuts Worldwide announced today a new North America licensing agreement for iconic characters Snoopy, Charlie Brown and the rest of the Peanuts gang.

The new Peanuts assortment will bring the thoughtful and trend-driven aesthetic that Animal Adventure has established over nearly 25 years of business to Charles Schulz’s beloved characters, creating an extensive range of plush, soft seating, décor and baby products for one of America’s most-loved group of friends.

“We are thrilled to announce this agreement and join forces with Peanuts Worldwide,” said Peter Gainsley, President, Animal Adventure. “The team at Peanuts offers world-class creative and sales support to their licensing partners, and paired with the design capabilities at Animal Adventure, we are excited to bring a dynamic line of Peanuts products to market.”

This new deal cements the existing long-standing licensing agreement held by Dan Dee for Peanuts seasonal product lines. “Together, Dan Dee and Peanuts Worldwide have built hugely successful seasonal programs so we are delighted to offer a new line of everyday products to our customers under our Animal Adventure banner,” added Mark Matheny, Head of Licensing, Dan Dee.

“Dan Dee has been a great collaborator for our seasonal programs over the years,” said Lindsay Martinez, Senior Vice President, North American Licensing and Partnerships, Peanuts Worldwide. “Peanuts is excited to expand upon this relationship working with Animal Adventure to develop a unique, everyday range that fans of all ages will love.”

Animal Adventures’ everyday Peanuts products will be available this summer, and Dan Dee’s seasonal Peanuts lines are available now.