Floral Street and the Van Gogh Museum announce multi-category partnership

Brandora Editorial Staff - May 2021

FLORAL STREET, the independent, clean and sustainable, award winning brand is the first fragrance partner of the internationally renowned Van Gogh Museum, Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and scented home products, it will celebrate the works of Vincent van Gogh, and excite audiences globally in appreciation of fine art and fine fragrance. This first-of-its-kind collaboration will explore how his passion for the natural world has inspired sustainable scent creations.

“I’m honoured that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum. Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday. Through this collaboration, we are able to tell our story in a new way, in which the beauty of art and fragrance meet.” Michelle Feeney, Founder, Floral Street

This special partnership will see the first global launch in August 2021, and it will bring to life the beauty and optimism of one of Vincent van Gogh’s most famous masterworks.

“Floral Street and the Van Gogh Museum share a mission to inspire a diverse audience for future generations. Our collaboration offers a fresh and different way to experience the art of Van Gogh.” Emilie Gordenker, General Director, Van Gogh Museum.

For further information contact:

Jane McCorriston, Head of Global Communications, Floral Street - jane@floralstreet.com

Eline van Beek, Press Officer, Van Gogh Museum - pressoffice@vangoghmuseum.nl

Jane Garner – jgarner@kgmpr.com