LMI Secures Poetic Brands children’s apparel deal for THE DAY HENRY MET

Brandora Editorial Staff - June 2021

LMI has signed a new deal with the specialist apparel licensee Poetic Brands. The deal includes a range of children’s apparel, outerwear and swimwear, nightwear and essentials based on the popular children’s series.

THE DAY HENRY MET is distributed internationally by Monster Entertainment. Wiggleywoo production now have 4 seasons totalling 104 x 5 minute episodes broadcast in 192 countries across the globe on a host of different platforms. The UK’s ITV is the latest broadcaster to come on board with seasons 3 and 4 having started broadcast in May 2021.

Four-year-old Henry has a friendly chat with whatever he meets each day, and they are always delighted to talk, laugh and share their amazing world!

Andrew Maconie, of LMI, said: “We are delighted to have secured the first of many licensing partners with Poetic Brands and we can’t wait to see THE DAY HENRY MET available in selected retailers in time for Christmas.”

The team at LMI have been appointed as the Licensing Agent for the UK & Eire and are busy further identifying and planning Brand partnerships.

For further information on licensing please contact:

Licensing Management International (LMI)

enquiries@lmiuk.com / www.lmiuk.com / +44 (0)1425403430

Ian Shipley, licensing@monstertainment.tv

www.monsterentertainment.tv